career Objectives
I have a passion for storytelling and an obsession with deeply understanding target audiences to create effective marketing communication strategies with engaging content. My goal is to always leverage strategic, data-driven thinking with creative tactics; this amplifies an organization’s brand to the fullest.
I am driven to convey messaging that resonates, use data-driven insights to optimize content, and collaborate with cross-functional teams to achieve everyone’s goals. I believe employing effective public relations strategy, real-no fluff marketing pieces, and the best-fit third-party media partners further drives brand awareness that lands… and ultimately, sticks.
Experience
Wisetail, an intertek company | Marketing & Content Strategist
September 2021 - Present
On a lean-yet-mean marketing team, I execute everything from marketing strategy to content development. I manage all third-party vendor relations and have successfully brought our public relations in-house. I have developed Wisetail’s messaging, tone, and voice - further enhancing the organization’s brand and overall presence in the SaaS tech-space. I have collaborated with multiple partner companies to establish tandem custom-content strategies in an ever-competitive tech space.
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Montana Silversmiths | Marketing Content Manager
September 2020 - September 2021
At the Columbus, Montana-based jeweler and manufacturing plant, I created the company’s digital content strategy (based on four product launches/year) and developed the content itself. I managed website and SEO functions, as well as, a third-party vendor to manage digital advertising.
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Lauren Caselli Events | Event & Marketing coordinator
May 2017 - January 2020
This was not your average event-planning at LCE. Specializing in SaaS, start-up tech, and VC companies, I strategized, planned, executed, and analyzed large-scale conferences and events. I aligned our execution strategy with companies’ organizational goals to ensure every dollar spent brought back ROI. For LCE itself, I managed public relations, produced in-house events, and developed blog content.
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TEDx bozeman | marketing coordinator
October 2018 - April 2022
At this point, most have watched a TED Talk. On the small, volunteer-led team, I executed all local marketing efforts. From social media campaigns and website/SEO management, to coordination with local business sponsors and production teams, I managed general public communications for the TEDxBozeman annual event. If you would like to view any of the past TEDxBozeman Conferences, check them out here.
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Marketing manager & Founder - msu student foundation | wild sheep foundation
October 2015 - May 2017
I established the Wild Sheep Foundation MSU Student Chapter - all while I was in the role of Marketing Manager. Within this organization, I developed a nonprofit marketing strategy and specialized in high-touch donor relations. Additionally, I supported a team of planners who executed WSF’s Annual Sheep Show in Reno, NV - the nonprofit’s main source of fundraising every year that hosts 10k+ attendees.
Skills
real life work
personal
Interests
Cycling.
Sustainable gardening.
Historic home preservation.
Perfecting my method of cooking bacon.
You know, Millennial things.
Education
Montana state university, bozeman
B.S. BUSINESS - MARKETING
FOCUS ON COMMUNICATIONS
Graduated May 2017